The Legion
Twelve ranks. One Commander.
A small team of A players can run circles around a giant team of B and C players. Twelve of them, against the industry’s army.
— after Steve Jobs
“Veni, vidi, vici.”
— Julius Caesar
The orchestrator. Takes your one-sentence order and deploys everyone else. Three words, no meeting.
“Prediction is very difficult, especially about the future.”
— Niels Bohr
The Scouts don’t predict where the prospects are. They go look. Lead pulling and enrichment, every night.
“First prize is a Cadillac Eldorado. Second prize is a set of steak knives.”
— Glengarry Glen Ross
Every recruit scored one to a hundred. A 94 is the Cadillac. A 61 gets the knives. A 23 never reaches the Heralds.
“I’m not dead!”
— Monty Python
Neither is that lead from March. The Heralds carry the message into the field and keep carrying it until someone answers.
“Strange things are afoot at the Circle K.”
— Bill & Ted
Your site’s slow and nobody knows why. The Engineers know why. SEO, Core Web Vitals, the walls and the roads.
“I love deadlines. I love the whooshing noise they make as they go by.”
— Douglas Adams
The Scribes have never heard that noise. Blogs, posts, dispatches — written, cleaned, and queued for your seal.
“Nobody expects the Spanish Inquisition!”
— Monty Python
The Sentinels do. Every review, every mention, every two hours, around the clock. Nobody approaches the camp unseen.
“Do what you do so well that they will want to see it again and bring their friends.”
— Walt Disney
Social publishing and video. They carry the banner where the crowd can see it.
“You’ll get nothing and like it!”
— Judge Smails, Caddyshack
What the Quartermaster says to every ad platform asking for more budget. Paid media, and not one coin wanders off.
“Just when I discovered the meaning of life, they changed it.”
— George Carlin
The machines change the answer every week. The Oracle makes sure that when they’re asked, the answer stays you.
“You can observe a lot by watching.”
— Yogi Berra
Every approval, rejection and click is a sign. The Augur reads them so the next move is sharper than the last.
“Well, doggies!”
— Jed Clampett
Every Friday. Three wins and what’s next. No excuses, no forty-page report.
Reinforcements
The Auxiliaries
In Rome, the auxiliaries were allied troops who marched beside the legion but weren’t citizens of it. Outside muscle, under your banner, called up when the campaign needs reach beyond the walls.
“I have always depended on the kindness of strangers.”
— Blanche DuBois
Allied troops under your banner. Links, mentions, press and citations from every site that isn’t yours. Optional. Rarely regretted.